Website Overhaul for NVRFLD
A faster storefront and backend workflow for scale.
The Project at a Glance
We collaborated with NVRFLD, a fast-growing Indian fashion retailer, to revamp their Shopify-based e-commerce platform. The objective was to build a faster, more scalable, and conversion-optimized online store. Our work included creating a custom Shopify theme, integrating third-party apps, developing tailored components, and streamlining backend processes for better inventory and order management. This resulted in significant performance and user experience gains.
The Challenge
NVRFLD’s existing Shopify store was slow, restrictive, and difficult to scale. Mobile performance affected conversions, campaign updates required extra effort, and backend tasks like inventory updates, emails, and reporting created unnecessary manual workload.
Our Solution
We rebuilt the store with a custom Shopify theme, performance optimisations, modular content sections, analytics tracking, SEO improvements, automated email flows, and streamlined backend workflows for inventory and order management.
Our Approach
A systematic implementation process to deliver exceptional results
We audited the existing store, identified performance and UX gaps, then rebuilt the Shopify experience through focused sprints covering theme architecture, mobile optimisation, SEO, analytics, automation, testing, and team onboarding.
Technologies Used
Key Features Delivered
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